Privacy Policy
Lednice Castle | lednicecastle.cz Operated by Tickets LLC, 5150 Mae Anne Ave. Ste 405 #5253, Reno, NV 89523, United States Last updated: June 18, 20261. Introduction
Tickets LLC (“we,” “us,” or “our”) operates lednicecastle.cz and is committed to protecting your personal data. This Privacy Policy explains what data we collect, why we collect it, how we use it, who we share it with, and what rights you have over it. This policy applies to all visitors to our website and all customers who purchase our concierge service, regardless of where they are located. Specific additional rights for EU/EEA residents and California residents are set out in Sections 10 and 11 respectively. If you have any questions about this policy, contact us at: Email: support@ticketprocessingservices.com Postal address: Tickets LLC, 5150 Mae Anne Ave. Ste 405 #5253, Reno, NV 89523, United States2. Data We Collect and Why
2a. Data you provide directly
| Data | Purpose | Legal basis (EU) |
| Full name | To process your booking and deliver tickets | Performance of contract |
| Email address | To deliver tickets, send booking confirmation, and provide customer support | Performance of contract |
| Payment information | To process your payment via Stripe (we do not store card details — see Section 5) | Performance of contract |
| Communication content | If you contact us by email or contact form, to respond to your enquiry | Legitimate interests |
| Newsletter subscription | If you opt in, to send you updates about Lednice attractions and offers | Consent |
2b. Data collected automatically
When you visit our website, we and our third-party partners automatically collect certain technical data:| Data | Source | Purpose | Legal basis (EU) |
| IP address | Our servers / Google Analytics | Security, analytics, fraud prevention | Legitimate interests / Consent |
| Browser type and version | Google Analytics | Analytics and site optimisation | Consent |
| Pages visited, time on site, referral source | Google Analytics | Understanding how visitors use the site | Consent |
| Device type and operating system | Google Analytics | Site optimisation | Consent |
| Cookie identifiers | Google Analytics, Facebook Pixel, Google Ads, retargeting platforms | Analytics, advertising, retargeting | Consent |
| Ad interaction data | Facebook Pixel, Google Ads | Measuring ad performance, retargeting visitors | Consent |
3. Cookies and Tracking Technologies
We use cookies and similar tracking technologies on this website. Cookies are small text files stored on your device that help us and our partners understand how you use our site and show you relevant advertising.3a. Types of cookies we use
Strictly necessary cookies: Required for the website to function (e.g. maintaining your session during checkout). These cannot be disabled. Analytics cookies: Used by Google Analytics to collect anonymous statistical data about how visitors use our site. Google Analytics may use first-party cookies (such as the _ga cookie) and third-party cookies (such as Google advertising cookies) together to understand user behaviour and improve our website. This helps us improve the website experience. Marketing and advertising cookies: Used by Facebook Pixel, Google Ads, and retargeting platforms to track your visits to our site and show you relevant advertisements on other websites across the internet. These cookies enable Google and other third-party vendors to serve ads to you on other websites based on your past visits to lednicecastle.cz. These cookies may track you across websites and sessions. Google Remarketing / Similar Audiences: We use Google Ads remarketing features to advertise to previous visitors of our website across the Google Display Network and other websites. This means that Google and other third-party vendors use cookies and device identifiers to show our ads to you on sites across the internet after you have visited lednicecastle.cz. The ads you see are based on your past visits to our website. Functional cookies: Used to remember your preferences and improve your experience. Google Consent Mode: We implement Google Consent Mode on this website. This technology adjusts the behaviour of Google tags (including Google Analytics and Google Ads) based on the consent status of each visitor, ensuring that data collection and advertising are only activated in accordance with your cookie preferences.3b. Your cookie choices and opt-out options
Depending on your location and applicable law, you may be presented with a cookie consent banner when you first visit our website. You may accept all cookies, reject non-essential cookies, or customise your preferences. You may change your cookie preferences at any time via the cookie settings link in our website footer. EU/EEA visitors: We will not set non-essential cookies without your prior consent, in accordance with the ePrivacy Directive and applicable national law. All visitors — how to opt out of Google’s use of cookies and personalised advertising:- Google Ads Settings: You can opt out of Google’s use of cookies for personalised advertising by visiting Google’s Ads Settings. This allows you to control the ads Google shows you across websites.
- Google Analytics opt-out: You can prevent Google Analytics from collecting data about your visits by installing the Google Analytics Opt-out Browser Add-on.
- Google Marketing Platform opt-out: If you wish to opt out of Google Marketing Platform advertising features, visit https://www.google.com/settings/ads.
- Network Advertising Initiative (NAI) opt-out: You can opt out of personalised advertising from NAI member companies (including Google) by visiting the NAI Consumer Opt-out page.
- Digital Advertising Alliance (DAA) opt-out: You may also opt out via the DAA’s consumer opt-out tool at https://optout.aboutads.info.
4. How We Use Your Data
We use your personal data for the following purposes:- Fulfilling your order: Processing your booking, procuring attraction tickets on your behalf, and delivering them to you by email
- Customer support: Responding to your enquiries, complaints, and requests
- Legal compliance: Meeting our obligations under applicable law, including tax, consumer protection, and data protection law
- Fraud prevention and security: Detecting and preventing fraudulent transactions and protecting our systems
- Analytics and site improvement: Understanding how our website is used in order to improve it
- Marketing and advertising: Sending you our newsletter (if you have opted in); showing you targeted advertising on platforms such as Facebook and Google (based on your cookie consent)
- Remarketing and retargeting: We use Google Ads remarketing and Similar Audiences features to show advertisements to people who have previously visited lednicecastle.cz. Third-party vendors, including Google, use cookies and device identifiers to serve our ads to previous visitors on other websites across the internet. We may also use Facebook Pixel for equivalent retargeting purposes on Meta platforms. These features allow us to reach users who have shown interest in our service but have not yet completed a booking.
- Google Analytics Advertising Features: We use Google Analytics Advertising Features, which may include Remarketing with Google Analytics, Google Display Network Impression Reporting, DoubleClick Platform integrations, and Google Analytics Demographics and Interest Reporting. These features use both first-party cookies (such as the Google Analytics cookie) and third-party cookies (such as Google advertising cookies) together to inform, optimise, and serve ads based on past visits to our website.
5. Google Advertising Features — Specific Disclosures
This section provides the specific disclosures required by Google’s policies for advertisers using Google Ads, Google Analytics Advertising Features, and remarketing tools.5a. How we use Google remarketing
We use Google Ads Remarketing to advertise our concierge service to people who have previously visited lednicecastle.cz. This means that after you visit our website, you may see our advertisements on other websites across the internet, including websites in the Google Display Network. These ads are served by Google and are based on your past visit(s) to our website. Google uses cookies and device identifiers to recognise your browser or device and serve these ads.5b. How Google and third-party vendors use cookies in our advertising
Google and other third-party vendors, including Facebook (Meta), use cookies and/or device identifiers to:- Identify that you have previously visited lednicecastle.cz
- Show you our advertisements on other websites and apps across the internet
- Measure the performance of our advertisements (e.g. how many people saw or clicked an ad)
- Help us understand the demographics and interests of our website visitors (Google Analytics Demographics and Interest Reporting)
5c. Similar Audiences
We may use Google’s Similar Audiences feature, which allows Google to show our ads to new users who share characteristics with our existing website visitors. This feature uses aggregated and anonymised data and does not involve sharing personally identifiable information with Google beyond what is described in this policy.5d. How to opt out of Google advertising
You can opt out of Google’s personalised advertising at any time using the following methods:- Google Ads Settings: https://adssettings.google.com
- Google Analytics Opt-out Browser Add-on: https://tools.google.com/dlpage/gaoptout
- Network Advertising Initiative (NAI) opt-out: https://optout.networkadvertising.org
- Digital Advertising Alliance (DAA) opt-out: https://optout.aboutads.info
5e. Google’s own privacy policy
For full information on how Google collects and uses data in connection with its advertising products, please refer to Google’s Privacy Policy at https://policies.google.com/privacy and Google’s Advertising page at https://policies.google.com/technologies/ads.6. Payment Processing — Stripe
All payments are processed by Stripe, Inc. We do not collect, store, or have access to your full payment card details. Card data is entered directly into Stripe’s secure payment interface and processed by Stripe in accordance with PCI DSS standards. Stripe acts as an independent data controller with respect to payment data. For information about how Stripe processes your data, please refer to Stripe’s Privacy Policy at stripe.com/privacy.7. Third-Party Services and Data Sharing
We share your personal data with the following categories of third parties:| Third party | Purpose | Location |
| Stripe | Payment processing | USA (EU-US Data Privacy Framework) |
| Google Analytics | Website analytics | USA (EU-US Data Privacy Framework) |
| Google Ads | Advertising and retargeting | USA (EU-US Data Privacy Framework) |
| Facebook (Meta) Pixel | Advertising and retargeting | USA (EU-US Data Privacy Framework) |
| Mailchimp (Intuit) | Email newsletter distribution | USA (EU-US Data Privacy Framework) |
| GoDaddy Inc. | Website hosting | USA |
| Attraction ticket providers | Procuring tickets on your behalf | Czech Republic |
International data transfers (EU/EEA residents)
Where we transfer your personal data outside the EU/EEA — including to our U.S.-based service providers — we rely on one or more of the following safeguards:- The EU-US Data Privacy Framework (where the recipient is certified)
- Standard Contractual Clauses approved by the European Commission
- Your explicit consent
8. Email Marketing — Newsletter
If you subscribe to our newsletter, we will use your email address to send you updates about Lednice attractions, offers, and travel tips. We use Mailchimp to manage and send our newsletter communications.- Opt-in: We will only send you marketing emails if you have actively subscribed. We do not add customers to our newsletter list automatically as a result of making a purchase.
- Opt-out: You may unsubscribe at any time by clicking the unsubscribe link in any marketing email or by contacting us at support@ticketprocessingservices.com. Unsubscribing from marketing emails does not affect transactional emails related to your booking.
- Legal basis (EU): Consent (Article 6(1)(a) GDPR). You may withdraw your consent at any time without affecting the lawfulness of processing carried out before withdrawal.
9. Data Retention
We retain your personal data only for as long as necessary for the purposes for which it was collected:| Data type | Retention period |
| Booking and transaction data | 7 years (for tax and accounting compliance) |
| Customer support communications | 3 years from the date of communication |
| Newsletter subscriber data | Until you unsubscribe, then deleted within 30 days |
| Analytics and cookie data | As set by the relevant third-party platform (typically 14–26 months for Google Analytics) |
| Payment data | Held by Stripe in accordance with their retention policy |
10. Data Security
We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, loss, destruction, or alteration. These measures include:- HTTPS encryption across the entire website
- Secure payment processing via Stripe (PCI DSS compliant)
- Access controls limiting who within Tickets LLC can access personal data
- Use of reputable, security-certified third-party services
11. Rights of EU/EEA Residents (GDPR)
If you are located in the EU or EEA, you have the following rights under the General Data Protection Regulation (GDPR):- Right of access: You may request a copy of the personal data we hold about you.
- Right to rectification: You may ask us to correct inaccurate or incomplete data.
- Right to erasure (“right to be forgotten”): You may ask us to delete your personal data, subject to certain legal exceptions (e.g. where we are required to retain it by law).
- Right to restriction of processing: You may ask us to restrict how we use your data in certain circumstances.
- Right to data portability: You may request your data in a structured, commonly used, machine-readable format.
- Right to object: You may object to processing based on legitimate interests or for direct marketing purposes. Where you object to direct marketing, we will stop processing immediately.
- Right to withdraw consent: Where processing is based on your consent (e.g. newsletter, non-essential cookies), you may withdraw consent at any time without affecting prior lawful processing.
- Right to lodge a complaint: You have the right to lodge a complaint with a supervisory authority. In the Czech Republic, this is the Office for Personal Data Protection (ÚOOÚ): ÚOOÚ — Úřad pro ochranu osobních údajů Address: Pplk. Sochora 27, 170 00 Prague 7, Czech Republic Website: www.uoou.cz Email: posta@uoou.cz
- Contract performance: booking fulfilment and ticket delivery
- Legal obligation: tax and accounting retention requirements
- Legitimate interests: fraud prevention, customer support, site security
- Consent: newsletter, non-essential cookies, advertising and retargeting
12. Rights of California Residents (CCPA/CPRA)
If you are a California resident, you have the following rights under the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA):- Right to know: You may request disclosure of the categories and specific pieces of personal information we have collected about you, the sources, the business purposes, and the categories of third parties with whom we share it.
- Right to delete: You may request deletion of personal information we have collected from you, subject to certain exceptions.
- Right to correct: You may request correction of inaccurate personal information.
- Right to opt out of sale or sharing: We do not sell your personal information for monetary consideration. However, our use of Facebook Pixel and Google Ads may constitute “sharing” of personal information for cross-context behavioural advertising under the CPRA. You may opt out of this by adjusting your cookie preferences via our cookie consent tool or by visiting:
- Right to limit use of sensitive personal information: We do not collect sensitive personal information as defined under the CPRA.
- Right to non-discrimination: We will not discriminate against you for exercising any of your privacy rights.
- Identifiers (name, email address, IP address)
- Commercial information (purchase history)
- Internet or other electronic network activity (browsing behaviour, cookie data)
- Geolocation data (approximate location derived from IP address)